programs
Fundraising: Gold Heart Program
 |
The Gold Heart Pin – a collectible keepsake designed to honor children – originated in the United Kingdom as a fundraising initiative. In 1993, the program launched in the United States and Tent 25 reached out to its Hollywood partners to produce what has become its largest annual fundraiser, the Gold Heart Campaign. The commitment between the Hollywood community and its exhibition partners became so successful regionally, that Variety then rolled it out nationally, to record results. The Gold Heart Campaign has now raised more than $110 million since its inception. |