Digital media industry leaders, Texas Instruments DLP Cinema®, NEC Display Solutions, Ltd., Christie Digital Systems, Inc., and Barco Media & Entertainment LLC. this year are the principal sponsors of the 36th Annual Variety – The Children’s Charity Golf Classic. These firms have established reputations as technology leaders in the entertainment industry and have now stepped forward to play a leadership role in benefiting the leading children’s charity in Southern California.

Event Co-Chairs Eric Tabak of Paramount Pictures and LaMont Shedrick, from 20th Century Fox, expressed thanks to DLP Cinema®, NEC Display Solutions, Christie Digital Systems, and Barco Media & Entertainment for sponsoring this annual golf tournament on Thursday, October 25, 2007 at Robinson Ranch Golf Course in Santa Clarita on behalf of Variety – The Children’s Charity Southern California. This key industry event draws more than 300 top executives from the marketing and distribution departments of the motion picture studios and the theatre circuits who exhibit Hollywood films.

Variety President, Mary Nakagawa, President of Cinema Distribution at Technicolor, notes that long considered the “Heart of Show Business,” Variety – The Children’s Charity finds its roots in the entertainment industry when it was established in 1927 by eleven Vaudeville showmen. It continues on today for one reason – to help care for children in need. In its 7-decade legacy of caring for children, Variety has become the largest and most effective children’s charity in the world. The organization has grown to 53 chapters in 14 countries, and has raised over $1 billion worldwide.

The Southern California Chapter – Tent 25 was formed in 1941 and has since raised over $60 million to help special needs children in Southern California.

Texas Instruments DLP Cinema® display technology offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTV’s and projectors for business, home, professional venue and digital cinema. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 4,600 theaters worldwide.

The new NEC Display Solutions, Ltd. inherits the entire catalog of imaging technologies with a history spanning half a century under the NEC Group and continues to provide solutions with imaging and imaging-related equipment, including high-quality projectors and display monitors designed to inspire and satisfy its customers.

Christie Digital Systems, Inc. is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, today Christie has established global leadership in digital cinema with more than 3,500 digital cinema projectors installed worldwide.

Barco Media & Entertainment LLC. is a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific and is active in more than 90 countries with about 3800 employees worldwide.

More information is available at www.varietysocal.org or by calling 323.655.1547.