Variety Gold Heart Pin Campaign

This year our Gold Heart Pin is TROLLS WORLD TOUR!

The iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives, with early pins becoming sought-after collector’s items.

Available through retail outlets, movie theatres and on Variety’s website, funds raised through Variety Gold Heart Pin sales have made an incredible difference to children by funding millions of dollars in specialized equipment and services.

Past pins have included Mary Poppins Returns, Star Wars characters, Sherlock Gnomes, Mockingjay, Yogi Bear, Mickey Mouse, E.T., Shrek, Kermit the Frog, Minions, and Spider-Man.

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We are unable to ship to locations outside of the US. Please allow 2-4 weeks for delivery.


2019-2020 “Trolls World Tour”
Gold Heart Campaign

Variety – the Children’s Charity has created limited edition pins featuring artwork from the highly-anticipated movie TROLLS WORLD TOUR. Proceeds from the pins benefit Variety programs that provide life-changing equipment, services, and experiences to children who have a disability or are disadvantaged.

This collector’s pin will be available for a minimum donation of $3.00 at movie theatres and select retail locations nationwide.

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

Help kids be kids. Purchase your TROLLS WORLD TOUR Gold Heart Pin today! For more information, contact