Gold Hearts

About the Campaign

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Walt Disney Studios Motion Picture, Sony, Paramount, Warner Bros., and Universal Pictures to design a pin based on a film or character. 

Past pins have included WICKED, TMNT: Mutant Mayhem, Trolls World Tour, Mary Poppins Returns, Star Wars characters, Sherlock Gnomes, Hunger Games: Mockingjay, Mickey Mouse, E.T., Shrek, Kermit the Frog, Minions, Spider-Man, and more.

For 2026, Variety partnered with Disney to create a limited-edition gold heart pin featuring the new film Avatar: Fire and Ash. The iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives, with early pins becoming sought-after collector’s items.

Get Your Gold Heart Pin!

Available through movie theaters across Southern California and on our webpage below.

Funds raised through Variety Gold Heart Pin sales benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who endure daily life challenges.

Help kids be kids. Purchase your Avatar: Fire & Ash Gold Heart Pins TODAY!

We are unable to ship to locations outside of the US. Please allow 2-4 weeks for delivery.