About the Campaign

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Walt Disney Studios Motion Picture, Sony, Paramount, Warner Bros., and Universal Pictures to design a pin based on a film or character. 

This year our Gold Heart Pin is AVATAR: THE WAY OF WATER! The iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives, with early pins becoming sought-after collector’s items.

Get Your Gold Heart Pin!

Available through retail outlets, movie theatres and on Variety’s website, funds raised through Variety Gold Heart Pin sales have made an incredible difference to children by funding millions of dollars in specialized equipment and services.

Past pins have included Trolls World Tour, Mary Poppins Returns, Star Wars characters, Sherlock Gnomes, Mockingjay, Yogi Bear, Mickey Mouse, E.T., Shrek, Kermit the Frog, Minions, and Spider-Man.

Help kids be kids. Purchase your THE BOSS BABY: BACK IN BUSINESS Gold Heart Pin TODAY! For more info contact helpkids@varietysocal.org

We are unable to ship to locations outside of the US. Please allow 2-4 weeks for delivery.

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